Two Degrees is about to be the best thing to happen to the footwear industry since TOM’s shoes. Two Degrees mirrors the socially responsible business model of TOM’s except with a little twist. Every time you purchase a pair of Two Degrees’ boat shoes you will protect 1,000 square feet of endangered habitat around the world. Guys, this is a Kickstarter campaign you do not want to miss.
Two Degrees makes beautiful, meticulously crafted, lightweight boat shoes. For me, boat shoes are meant to be worn with no socks. Being a die-hard Sperry user for the past 5 years I have certainly formulated my fair share of doubts and concerns with the shoes. Don’t get me wrong, I’ve always been impressed with the look of Sperry’s but the feel of them just never hit the sweet spot for me. Two Degree’s employ a 360-degree comfort system with memory cushioning implanted at all the right spots.
Extremely Comfortable: Unique heel padding, 7 layers of cushioning, and super soft bio-leather
Breathable:Anti-microbial tongue lining, concealed airflow system, and hypoallergenic leather
Bio-friendly: Handstitched with recycled soles, bio-tanned European waste leather, and plantable packaging.
Goals and how to accomplish them
Companies putting high importance on their corporate social responsibility always rank very positively in our eyes at Product Watch. Two Degrees’ first milestone is what made us fall in love with this up and coming company. Their goal is to protect 25 million square feet of critically endangered habitat by 2020.
- They have an established agreement with World Land Trust to work with local communities on the ground to save and protect threatened land
- Our support. Two Degree’s cannot reach their first goal without us. Their mission of habitat conservation, sustainable business practices, and environmental protection is contingent upon our support.
It’s important to note that companies are not sustainable. Two Degrees is ethically transparent and makes known that for every company, the more stuff they sell, the more resources they consume. No company is perfect but Two Degrees is working hard to get as close to that as possible through:
- Recycled Soles (Through old car tires and waste shoe outsoles)
- Bio-leather (Free from heavy metals, thus better for your skin and the environment)
- Plantable Packaging (Made from one sheet of recycled cardboard)
We had a few questions for Two Degrees
Who are you guys? What are your hobbies outside of the shoe biz and when was that ‘aha’ moment that you decided to move forward with the venture Two Degrees?
We’ve both grown up in a pair of boat shoes – it’s fair to say that we both love them! They’re the ultimate
all-rounder…they’re reliable and take you anywhere. But we kept hearing the same problems again and
again around comfort (blisters, bruised soles), breathability (aka smelly feet!) and declining quality (eyelets
falling apart). The traditional boat shoe has barely evolved since 1935 and that’s why we want to shake
We always knew we wanted to combine what we love (the outdoors) with starting a business which we
both felt was actually doing some good. No smoke and mirrors. No CSR. No bullshit. A business where a
real tangible benefit could be seen and measured. That’s exactly what we’re doing at Two Degrees. We’ve
created stylish boat shoes with trainer-like comfort that protect endangered habitat all around the world.
Do you have any future plans for product releases? Can you disclose what your next product might
We’re focusing on our one core style in six colours at the moment but we’ve got plans to add more colours
to the range. In fact, one of the main reasons we’re using the Kickstarter platform to launch our brand is
because we really want our backers to help us shape the brand so we want to know what colours (and
products!) our backers want next.
Very cool packaging! What kind of seeds are embedded?
Ah ha – that’s top secret! You’ll have to support our campaign to find out what’s inside the box 😉
Your campaign mentioned that Sir David Attenborough sent you a congratulatory letter, how did
that come about? (Very Cool!)
Your campaign mentioned that Sir David Attenborough sent you a congratulatory letter, how did that come about? (Very Cool!)
As lovers of all things outdoors, Sir David has been a massive influence throughout our childhoods,
personal lives and now Two Degrees. His incredible knowledge and passion for the natural world has
inspired us to use business as a force for good and ultimately launch Two Degrees. Receiving his response
was incredible and post all the Kickstarter madness, we’re definitely getting a frame to put it up in our office
(aka Luke’s flat!)