If you ever want to feel okay about eating in a restaurant again do yourself a favor and do not visit the iFork’s “Our Story” section. Kyle Donovan has identified a pain point in the market either through paranoia or by working in the restaurant industry, surfaces of tables may not be properly disinfected and sometimes our utensils lie directly on those surfaces. At first I thought this product was made specifically for Howie Mandel and other germaphobes, but Donovan’s product actually has some merit.
Each utensil has a little ball attached to the stem which raises it above whatever surface it’s on so contact isn’t made, limiting the number of germs contracted. Anytime you go out into the world there’s a chance you’ll come in contact with germs, but Donovan’s aim is that restaurants buy this product so that you don’t put them directly into your mouth. He sells a set a 30 piece set for $99 on his website, and restaurants have the option buy in bulk for a discounted price.
Donovan also makes an iFork plastic line, and in true infomercial fashion, there’s more! If you are having a casual dinner party, or perhaps a barbecue if you’re living in the Sunny West Coast, you can the disposable iFork, iCup, and iPlate combo as illustrated in the video below for $21.99. They can all be used in conjunction and easily transported with one hand.
This looks to be a solid product that gives people peace of mind, and it will be debuting on ABC’s Shark Tank tonight, but I suspect the brand will get an overhaul if one the sharks bite. Why the “i” anything if it’s not an Apple product? Also, have fun spelling out ‘iCup’ to people, someone clearly dropped the ball on that one.