Few places on Earth consume breakfast cereals quite like we do here in the United States. In fact, the average American eats about ten pounds, or 160 bowls, of cereal a year. And those numbers are actually low compared with cereal consumption trends pre-2000’s.
So, what happened?
Ask any Baby Boomer and they’ll tell you cereal sales have plummeted thanks to Millennials’ eating habits (looking at you avocado toast). And they’d be half right.
By and large, Americans who have eliminated cereal from their diets—and the increasing number of Americans who skip breakfast altogether—are responsible for the recent dip in sales.
At the end of the day, however, the cereal industry may be its own worst enemy.
Big Cereal has been coasting on past success for so long that it’s grown fat and lazy off its own product. The last time innovation struck was in the early 2000’s, when General Mills promised consumers a revolutionary new way to enjoy cereal and we got stuck with the abominable Milk n’ Cereal bar.
The fact is, Big Cereal just hasn’t been able to keep pace with Americans’ on-the-go lifestyles.
And though we’ve traded our breakfast nooks for car cabins, even the most seasoned in-car diners aren’t bold enough to get behind the wheel with a bowl and spoon.
Meet The CrunchCup: The First Portable Cereal Cup
But there’s a new player in town, a savior to deliver us from our cereal woes, and it’s called the CrunchCup.
The CrunchCup is the brainchild of co-founders, Kevin Meyer and Rob Lambert, who, in 2016, were playing with the idea of a food truck that exclusively sold cereal. However, they soon realized they would have to serve customers cereal in a bowl with a spoon—a less-than-ideal setup for people who like to walk around with their meals.
Thus, the pursuit to develop a portable cereal and milk container was underway. After a year-long design period, in which over 25 prototypes were tested, Kevin and Rob hit a grand slam.
The CrunchCup contains two chambers: an outer chamber for milk, and an inner chamber for cereal. The lid has a small opening in front for the milk (think Starbucks’ to-go lid) and a larger opening (about the diameter of a ping pong ball) for the cereal.
And since the cereal and milk are housed in separate containers, you’ll never have to worry about your Cheerios dissolving into paste.
CrunchCup Facts
- Made from BPA-free, food-grade plastic
- Inner chamber holds ~10 oz dry cereal
- Outer chamber holds ~ 6 oz of milk (or milk substitute) while inner chamber is submerged
- Wide mouthpiece for bulky cereals
- Dishwasher safe
The CrunchCup is perfect for commuters who take their breakfasts on the road, parents who need a hassle-free way to feed their kids in the morning, or anyone who loves cereal.
Throw out that bowl and get your mitts on a CrunchCup! Coming to Kickstarter this Fall. Click the button below to join the CrunchCup email list for exclusive discounts and campaign information, they’re giving away free cups and tons of cereal!
