Facebook introduced a new program called ‘Facebook Community Boost,’ which will focus on helping U.S. small businesses grow and imparting skills to the unemployed to compete in the new economy. The program will make itself available in 30 cities over the course of 2018.
The Morning Consult, which is partners with the US Chamber of Commerce Technology Engagement Center and Facebook, has come out with research that equates the use of Facebook with success for small businesses. Roughly a third of the small and medium businesses say they built their business on Facebook and 42% say they were able to expand after joining facebook.
Many political leaders have championed Facebook Community Boost and rightly so, Facebook tackling unemployment makes their job easier and might make reelection easier.
Texas Governor said “Small businesses are the backbone of the Texas economy. My goal as governor is to help small businesses and the nonprofit sector grow even faster in Texas, and I’m grateful for the help of industry movers like Facebook. I applaud the decision by Facebook to choose Houston, TX as one of the five U.S. cities for this important and exciting event, and for their investment in the entrepreneurial spirit of Texas.”
This is what Facebook Community Boost has to offer according to Facebook Newsroom:
- If you’re looking for a job, we’ll provide training to help improve your digital and social media skills. According to the research, 62% percent of US small businesses using Facebook said having digital or social media skills is an important factor in their hiring decisions — even more important than where a candidate went to school.
- If you’re an entrepreneur, we’ll have training programs on how to use technology to turn an idea into a business or show you ways to create a free online presence using Facebook.
- If you’re a business owner we’re going to offer ways your business can expand its digital footprint and find new customers around the corner and around the globe.
- If you’re getting online for the first time or you want to support your community, we’ll provide training on digital literacy and online safety. And we’ll also help community members use technology to bring people together, with features like Events and Groups.
Ultimately Facebook Community Boost is a good act, but it doesn’t seem like Facebook ever does anything without a motive. Undoubtedly this is a good PR move, especially after the growing revelations that it’s platform was an instrument used by Russia to make politically divisive ads and how it enabled advertisers to promote anti-Semetic ad categories.
This will definitely put Facebook and Zuckerberg in good standing in the the 30 cities including Houston, St. Louis, Albuquerque, Des Moines and Greenville, South Carolina, all of which were listed on newsroom and happened to vote red. I can’t help but wonder if Zuckerberg is angling for office in 2020.