By offering subscription-based incentives to the Internet’s most talented and unique artists, Drip by Kickstarter brings a whole new life to the creative space. Where Kickstarter was about projects, Drip is about people. Instead of focusing on viewership, where the methodology behind content was solely about gaining traffic, Drip says: how do we create a meaningful relationship between fan and creator? And how do we do it in such a way that creators, game developers, artists and credible personalities can all fit seamlessly into a community with the average viewer?
The Way Things Were
Before such services as Patreon, Kickstarter and GoFundMe, the artists and fundraisers of the World were left chasing investors or relying on the dubious and inconsistent rewards of YouTube ad revenues. This lack of reliable income is nothing new to the creative community—the idea of the “starving artist” has been around since the Renaissance—but the tides changed as audiences began to clamor for more and more content. Where YouTube failed to foresee the subscription and donation based futures of artistry that made the video streaming giant what it is today, Patreon and Kickstarter stepped in and thrived. Crowd-funding became a reality, subscription patronage became the gold-standard for creators and audiences alike, and from the ascendance of these two companies, Drip was born.
Getting the Artists What They Need and Giving the People What They Want
There is currently a massive demand for content. Most would argue the creative marketplace isn’t meeting it. People want to be entertained morning, day and night, moreover, they want access to the creative talent of those individuals who are succeeding in the evermore competitive landscape of online entertainment. Drip by Kickstarter marries this desire for popular access with a subscription-based support structure. This structure is designed to keep artists and online personalities focused on creating content, but also developing a community to engage in. In which mutually advantageous relationships are formed, cooperation is fostered, and both artist and audience can expand and grow their creativity together.
They are changing internet culture by bridging the gap between viewer and creator in a way that rewards both parties.
Where Patreon forged the path for subscription-based creative support, Drip by Kickstarter is building the highway. Currently available only to invited creators, Drip is developing communities around reputable talents or new and fascinating ideas. This selection process isn’t necessarily permanent but is essential to building a relevant and reliable brand trusted by all.
What’s on offer to the people is the ability to directly engage with their chosen artist. They can now watch these creative ventures develop in real-time. Where Patreon delivers various attractive incentives to its subscribers, Drip by Kickstarter is pushing that self-same envelope in an attempt to build a real and lasting connection between both. Directors offering behind the scenes peaks at their newest films, video game producers playing their games with their followers, musicians showcasing private video concerts for their subscribers: these are the new rules of engagement. This is raw, unfiltered, straight-to-the-source interaction. This hasn’t always been internet entertainment’s agenda. Yet it has always been coveted by active viewers and fans.
The pray and spray mentality of your average online artist or YouTube personality was such that oftentimes even the truly talented didn’t receive the views deserved, nor the compensation they required to keep creating. That mantra is dying. Drip by Kickstarter sets a new standard through which the content creator monetizes their talents and the subscriber benefits from their patronage.
Thus, with this platform, internet culture becomes even more of an interactive community.
Founding Members and Tiers
For those heady pioneers constantly searching out the newest talent the World has to offer, the ability to jump in early and reap the rewards for their preemptive strike. Founding Members will have greater perks than any competing funding services. Be it exclusive behind the scenes footage, original and heretofore unseen works, early access to content or one-on-one video chats with the creators, the gamut of founding member incentives are bound to drive interest and keep people guessing. Artists and patrons alike will benefit greatly from this increased access as a culture of interconnectivity grows and blossoms.
Like its parent company Kickstarter, Drip offers different tiers of subscription. Ranging from single dollar bottom tiers to customizable levels of commitment, Drip makes both the audience’s appetite and the creator’s needs a priority. Those within the higher tiers will, of course, receive special focus for their patronage, but the bottom tiers will not be neglected… though they may be left wanting more.
It no longer serves either the creator or the consumer to simply deliver content from behind a curtain.Whether you’re a comic book writer, choreographer, musician, painter, film guru or Instagram influencer, building a community of patrons who support, critique, believe in and care for your work is an incredible experience. Not to mention a rewarding one.
This new culture of patron and artist, creative and content consumer, is becoming the healthy and productive standard for the dissemination of content. Drip by Kickstarter is set to make its mark upon this new cultural phenomenon, exploring new ways to connect people and bring them together. Best of all, these two parties are bound by a powerful emotion; the passion for art.