The DudeRobe is a brand of loungewear and the name of their flagship product. The actual DudeRobe sits well above the knee and has a hood accompanying it for a cozier feeling. It was created by Former sports agent and attorney Howie Busch, who has adopted a marketing strategy that has obviously resonated with a lot of people — the DudeRobe’s goal of 25,000 dollars was funded in two days on Kickstarter and ended their campaign raking in around $67,500, they collected another $77,865 on Indiegogo before it was all said and done.
DudeRobe’s approach was simple, while they’re slogan wasn’t “You’re not a girl, are you? Buy a DudeRobe.” it wasn’t far off. Take a look at their video.
They say bathrobes are “too girly.” What exactly is girly about a bathrobe? Most of them have lapels, much like suits which are worn predominantly by men. Was Hugh Hefner too girly? Was your grandfather? I’m willing to guess he’d stare at you sideways if you said he looked ”girly” in a bathrobe.
Bathrobes have gotten a bad rap lately thanks to some people being creeps, and DudeRobe would have you believe wearing a robe is creepy thanks to this very helpful chart.
So you could buy a DudeRobe, or you can appropriately cover your genitals when friends, family, and colleagues are around.
Howie Busch illustrates his visionary genius for willing the DudeRobe into existence in a Product Hunt post.
“I came up with the idea for DudeRobe watching my wife in her robe after her shower every day. I wondered, ‘Why isn’t there anything for me to wear after the shower?’”
Obviously, a regular bathrobe was out of the question because, you know, too girly.
He continues “…I was left with my usual t-shirt or hoodie with shorts or sweats. It looked fine, but it wasn’t very absorbent.”
Probably because he didn’t towel off correctly.
I won’t judge you if want one, they even look comfortable, but I can’t sit idly by while someone besmirches the good name of bathrobes and at the same time questions the masculinity of the men who wear them.