A couple months ago Apple unveiled their gorgeous, bezel-less, Airpower-ed, OLED screen-ed, triumph of human ingenuity, the iPhone X. Feelings about the phone aside, Apple set the price at $999 for the 64GB base model–a price roughly equaled to an “arm and a leg” as far as phones go. Best Buy has not-so-graciously added a hand and a foot to that price, or whichever part of your body you think adds up to $100.
The extra hundred only applies to the 64GB model, while the 256GB iPhone X will still retail at a cool $1,249. The silver lining to this price bump is that it only applies to people who purchase the phone outright, meaning people who choose to pay in installments will pay the original price of $999 dollars. This is perplexing because in almost every other facet of society people who pay up front end up paying less than those who make monthly payment.
A Best Buy Representative had this to say “Our prices reflect the fact that no matter a customer’s desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy…Our customers have told us they want this flexibility and sometimes that has a cost.” Customers also have the flexibility to shop at a place that respects their clientele.
When pressed on their price match policy on twitter, a Best Buy Spokesperson linked their price matching policy, which subverts the question and is a roundabout way of saying “no.”
Best Buy also did the same thing with pre-orders for the iPhone 8 and iPhone 8 Plus, but it feels like the consumer is being gouged here on the 10. As of right now Apple said they’ve sold out of pre-orders.