There were two things that frustrated Uki Deane most when shopping for a new swimsuit. One was the absurd price retailers demanded for a stylish pair of trunks—some costing north of $100—and second was the fact that when he found an affordable pair, they seemed to have sacrificed good quality and fashion for a low price point. Tired of waiting around for the ideal swimsuit, Mr. Deane decided to create his own.
He launched his company, Bermies, with a singular vision: to provide lifestyle swimwear that was stylish and affordable.
Drawing inspiration from the island paradise of Bermuda, where Uki spent his summers as a youth, Bermies designs flaunt bold, vibrant colors—typical of many houses in Bermuda—set behind playful patterns of fish, pineapples, sailboats, turtles, and retro triangles.
Trunks come in two distinct styles: Original and Classic. The Classics are a departure from the baggy board shorts of yesteryear, boasting a smarter, slightly shorter fit. The S and M sizes both have a 5” inseam while sizes L and XL have 6” inseams. The Originals are a shorter, bolder take on the Classics, with inseams of 3.5” for S and M sizes, 4.5” for L and XL—perfect for those comfortable showing a tad more leg.
Each pair of Bermies is constructed using a 90/10 blend of polyester and lycra for improved comfort and breathability, and which is also quick to dry. Each pair is also equipped with a four-way stretch, 100 percent polyester mesh liner, drawstring waist, mesh side pockets, and a Velcro rear pocket with a key ring to boot.
And if you thought up until this point that Bermies only offers men’s swimwear, think again. They’ve recently introduced a women’s line of bikinis as well as hats for both men and women.
However, Uki’s love of Bermuda, and all things ocean, extends beyond the world of fashion. As part of an effort to raise public awareness of ocean pollution and the harmful impacts it has on the ecosystem, Bermies donates 10 percent of its profits to nonprofit organizations like The Ocean Cleanup and Ocean Conservancy, who are dedicated to improving the quality of our oceans now, and for future generations.
The price for both Bermies’ trunks and bikinis is $50/pair. Considering Bermies’ high quality and sophisticated style—and that a portion of the proceeds contributes to a good cause—I’d say that’s money well spent.
For more information about Bermies or to browse their catalog, you can visit their site here.